The Rules of Genius #16: Express related elements in a similar manner
The principle of grouping brings clarity to any design by signaling the purpose of each element. Related elements should look…
Brand Experience
The Rules of Genius #15: Work to an appropriate structure
Every design has its own order. The job of the genius is to discover it. The best approach is to…
The Rules of Genius #14: Use a dynamic process for reactive elements
Complex problems are dynamic. They don’t hold still while you work on them. The traditional approach is to address a…
When is the right time to rebrand?
When you’re asking big questions about your business, you should probably be asking big questions about your brand identity, too.…
Lego Serious Play is not a game.
Lego Serious Play is a hands-on, experiential process designed to enhance innovation and business performance. This methodology uses Lego blocks…
The Rules of Genius #13: Use a linear process for static elements
The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or…