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Liquid Agency Dominates 2021 AAF-Silicon Valley ADDY’s with 31 Awards

Once again, Liquid Agency dominated at the 2021 AAF-Silicon Valley ADDYs. We took home a whopping 31 awards, which is most definitely a record for us. Here’s a rundown of the winning work:

Liquid Agency: The Business Transformation Playbook

We developed this book for companies that are facing a big challenge, but don’t know how to align quickly. The Business Transformation Playbook helps them clearly see emerging opportunities and, ultimately, transform their organization. This Playbook won Best of Show, Judge’s Choice, ADDY and Gold awards. Download the Playbook here.

Liquid Agency: Pivot to What’s Next™

This Liquid Agency social campaign promoted our new offering, Pivot to What’s Next. We developed it to help organizations surface pivot-worthy business opportunities for their brand, customers, products or employees. This campaign won a Gold award. Learn more here.

Liquid Agency: Brand Makers Mural

Liquid Agency dove into the street art scene with this self-promotional mural adorning our Silicon Valley office building. This mural won a Silver award.

UserTesting: Real. Human. Insight.

This campaign of five 15-second spots was deployed using AI-based, custom persona targeting across streaming and pre-roll to give viewers “a window into your customer’s world.” This campaign won Judge’s Choice, ADDY, three Gold and three Silver awards. See the work here.

Ernest Packaging Solutions: E-Team II “The Threequel”

Ernest Packaging Solutions continued to upend the packaging industry with the second installment of the E-Team series. This integrated campaign leveraged both static and gif assets and three films that focused on e-commerce, packaging innovations and change management. This integrated campaign won Judge’s Choice, two Gold and one Silver award.

Ernest Packaging Solutions: Video “Outro”

Ernest wanted to update their current video outro to bring a more dynamic close to their videos. This end animation combined an original music track and motion graphics, bringing the Ernest Packaging Solutions logo to life. This outro won a Silver award.

Ernest Packaging Solutions: Ernest to the Rescue Pizza Port

As a continuation of the Ernest to the Rescue series, this video highlights the lengths Ernest will go to help their clients solve tough business challenges. Who needed rescuing? A San Diego–based brewery that needed help keeping up with demand. This video won Gold and Silver awards.

Acoustic: Marketing Technology Reimagined

In a category dominated by tech giants, Acoustic needed to differentiate its brand and build awareness with marketers. The highly successful campaign played out in national print, OOH targeted and digital channels. This integrated campaign won seven Gold and one Silver award.

Coupa: Lemonade Stand

This global TV spot compares Coupa’s business spend management platform to the ease of running a kid’s lemonade stand. This spot won a Gold award.

EEnotech: Brand Identity

The new EEenotech brand expression marks a key inflection point for the company and enables them to tell a more dynamic story to an expectant market. This brand identity won a Gold award.

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