By The Marketing Standard
Liquid Agency, Inc. was awarded the highly coveted “Best of Show” award at the American Advertising Federation’s Silicon Valley Addy Awards for its highly effective and creative campaign for Ernest Packaging titled “Ernest Not Hiring.” In total, the agency won seven awards across Gold and Silver categories in BtoB, Logo Design and Website work.
The humorous Gold winning “Not Hiring” campaign is an unusual recruitment series that shows a cast of characters applying for Jobs at Ernest Packaging only to be turned away by the VP of talent who is looking for not just the average applicant, but the right individuals for its distinctive workplace.
The agency’s “Dinner with Ernest” video series also took home a Silver Addy. The “Not Hiring” campaign also won top honors in the digital video category at the highly competitive Portland, OR Rosey awards.
In addition, the agency won several awards for its digital and design work for Silicon Foundry, a company that connects innovation companies and start-ups with business building organisations and investors. Liquid won a gold for the logo they created for Silicon Foundry and a Silver for its website. The Logo design also won a Silver Addy at the District 14 competition and is moving onto the national Addy Awards.
The agency also took home three Addy’s for its work on behalf of ThreatMetrix, a digital identity company that provides machine-learning security. Liquid won a Gold Addy for an ‘Anthem Video’ created for the company and a Silver Addy for the creation of the ThreatMetrix website and Silver for its logo.
Lastly, Liquid took home a Silver Addy for the logo design it created for VC firm General Catalyst