By The Marketing Standard
The “E-Team” features a cast of characters who like the A-Team, bring specialized skills to solve specific challenges. Or as they like to say, “Exacting revenge on problems with exactly the right solutions.” Led by “Cornflake” and “Porterhouse,” the E-Team literally tackles the issues companies need to manage in their day-to-day shipping and packaging needs including package design, product support, supply chain management, and process design.
“Ernest Packaging is not your everyday packaging company,” explained Tim Wilson, President of Ernest Packaging. “Our marketing and advertising takes an unexpected approach while reinforcing our reputation for going the extra mile in every way to help solve the growing complexity of our customers shipping and packaging needs.”
In a series of action-packed videos and behind-the-scenes films, Liquid highlights the specific challenges of what might seem like boring logistical issues such as supply chain management and package design. With the help of the exuberant E-Team and its alter-egos, Porterhouse who handles packaging design, Cornflake who is expert in product support and protection and other “team” members, the films borrow the tongue in cheek humor and fun of the A-Team series, while delivering the goods.
“The E-Team campaign is a really fun way for us to get inside some of the complex ways in which Ernest Packaging attacks customer challenges in an entertaining way,” explained Scott Gardner, CEO of Liquid. “We wanted to showcase the unique solutions and services that Ernest offers and the E-Team let us do that aligned with our commitment to Moving Packaging Forward.”
The agency created four main films and a trailer, and shot five behind the scenes director’s cut videos that give more context to the business details tied to the films. The E-Team campaign includes a full suite of content including the films, social content, merchandising, promotion and will be used by Ernest on all owned media social channels, new corporate website, E-Team microsite, industry channels, sales tools and events.