Liquid is Born
The year was 2001, the place was Silicon Valley and, of course, things were happening. The internet was growing wildly. Technology companies were invading the consumer space. Scott Gardner and Alfredo Muccino noticed. They founded Liquid Agency, along with Kim Catanzaro and Matt Phipps, to help innovative companies develop and activate their brands—all from the first Liquid Agency location, the lobby of the St. Claire Hotel in San Jose.