What Are Cookies?
Cookies are small tokens that a website or online service saves on your device when you visit a site or use a product. Cookies help by remembering your previous actions and preferences to save time when you return.
Liquid Agency uses cookies, and comparable techniques, to ensure that we provide an enjoyable experience while using our digital properties. Cookies also help us to deliver and engaging experience as well as assisting in tailoring more relevant communications for you. Other cookies are instrumental to the site functioning, tracking errors and enabling a secure environment.
Users of our website ultimately have control over what cookies are utilized. Some of the cookies utilized are from third-party support services and others are instituted directly by Liquid Agency. The duration––or length of time––each cookie stays in your system is outlined below as is a high level description of their purpose. Note that this is a snapshot of current cookies and due the dynamic nature of the internet, it is possible that not all current cookies are listed at all times.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| Necessary | |||
| cookielawinfo-checkbox-non-necessary | persistent | 1 year | Used to store users consent to allow/disallow non-necessary cookies. |
| cookielawinfo-checkbox-necessary | persistent | 1 year | Used to store users consent to allow/disallow necessary cookies. |
| wordpress_test_cookie | persistent | Wordpress specific cookie. Tests whether or not the browser has cookies enabled. | |
| PHPSESSID | session | 0 minute | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. |
| SERVERID | persistent | Cookie used for server load-balancing. | |
| ASP.NET_SessionId | persistent | General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. | |
| Non Necessary | |||
| __adroll_fpc | persistent | 5 years | Advertising network monitoring |
| __adroll | persistent | 13 months | Advertising network monitoring |
| __ar_v4 | persistent | 1 year | DoubleClick advertising service from Google. Helps with tracking conversion rates for ads |
| pxrc | persistent | 2 years | This cookie registers non-personal data on the visitor. The information is used to optimize advertisement relevance. |
| rlas3 | persistent | 1 year | This cookie registers non-personal data on the visitor. The information is used to optimize advertisement relevance. Identify the user for our programmatic ads - LiveRamp is an ad exchange network |
| __cfduid | persistent | 11 months | Cookie associated with sites using CloudFlare, used to speed up page load times. It is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information. |
| na_id | persistent | 1 year | Social sharing and analytic platform |
| lidc | persistent | 1 day | Used for routing |
| _gid | persistent | 1 day | This cookie is associated with Google Universal Analytics. It stores and updates a unique value for each page visited. |
| IDE | persistent | 2 years | Identify the user for our Doubleclick ads |
| nQ_cookieId | persistent | 11 months | Helps identify potential B2B customers and uniquely identifies their session. |
| personalization_id | persistent | 2 years | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website |
| nQ_visitId | persistent | 11 months | Helps uniquely identify a visitor. |
| loc | persistent | 1 year | Social sharing and analytic platform |
| _ga | persistent | 2 year | Identify the user for our Google Analytics account - for analytics and improvement purposes |
| UserMatchHistory | persistent | 1 month | Share buttons and ad tags |
| uid | persistent | 1 year | Social sharing and analytic platform |
| _fbp | persistent | 2 months | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| ouid | persistent | 1 year | Social sharing and analytic platform |
| trackalyzer | persistent | 11 months | Tracks users’ IP addresses and which pages of our site are visited and maps to historical data. |
| lang | persistent | Share buttons and ad tags | |
| __atuvs | persistent | 30 minutes | Associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. |
| X-Mapping-mkfapkmm | persistent | General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. | |
| __atuvc | persistent | 1 year | Associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. |
| _gat_gtag_UA_15673304_1 | persistent | 1 minute | Basic functions & Site improvement |
| __insp_targlpu | persistent | 11 months | This cookie is set by Inspectlet to store information regarding mouse position, clicks, scrolls, and highlighted elements and text. Its purpose is to help performance. |
| bscookie | persistent | 2 years | Share buttons and ad tags |
| __insp_norec_sess | persistent | 11 months | This cookie is set by Inspectlet and is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. |
| bcookie | persistent | 2 years | Share buttons and ad tags |
| __insp_targlpt | persistent | 11 months | This cookie is set by Inspectlet to store information regarding mouse position, clicks, scrolls, and highlighted elements and text. Its purpose is to help performance. |
| __insp_nv | persistent | 11 months | This cookie is set by Inspectlet and is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. |
| __insp_slim | persistent | 11 months | This cookie is set by Inspectlet to store information regarding mouse position, clicks, scrolls, and highlighted elements and text. |
| __insp_wid | persistent | 11 months | This cookie is set by Inspectlet and is used to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. |
| uvc | persistent | 1 year | Social sharing and analytic platform |
| fr | persistent | 2 months | Identify the user for our Facebook ads |
| BizoID | persistent | 1 month | LinkedIn Ad analytics |
Cookie Management
You have the option to manually adjust which cookies you wish to accept or clear cookies from your system at any time. Doing so may impact the functionality of the site and overall experience. Here are some of the resources you have for managing cookies:
- Adjust your browser settings
- Learn more at AboutCookies.org, AllAboutCookies.org, and Cookiepedia
- Install opt-out cookies via IAB’s YourOnlineChoices.com
- Add Google’s plug-in to opt out of Google Analytics
- Add Microsoft’s Internet Explorer’s Tracking Protection Lists which allows you to import a list of websites you want to block
What Are Beacons?
Liquid Agency occasionally advertises on third party websites or through advertising networks. As part of monitoring and measuring the success of campaigns, we employ the use of ‘beacons’ or ‘action tags’ to count who has visited our site and also viewed one of our banner advertisements. We do not use these tools to extract any personal information from users, they are simply used to quantify effectiveness of our campaigns with generalized statistics.
For additional questions regarding Liquid Agency properties and privacy, please email privacy@liquidagency.com.
Privacy Overview
Necessary
This is an necessary category.
Non Necessary
This is an non-necessary category.
