Want to know which brands are gaining momentum and which ones are losing it? The Challenger Index measures brand momentum across key categories, revealing how buyers perceive challengers vs. incumbents. It’s not just about share or awareness. It’s about potential. See who’s positioned to lead, who’s falling behind, and what’s driving the shifts.
Category dynamics change fast. The Challenger Index helps you understand how buyers see the field and where your brand stands. See who’s rising, who’s losing relevance, and why. Learn what drives brand momentum today so you can shape strategy, sharpen positioning, and lead the category tomorrow.
Liquid Momentum is our fast-track workshop for turning insight into action. In just three weeks, we align your team around what matters most and build a momentum-driving roadmap. Our structured process uses Opportunity Shaping, Future Building and Initiative Roadmapping to help you uncover your biggest plays and move on them with clarity and speed.
If your category isn’t covered in a published edition, we can run a custom Challenger Index designed for your space. You’ll get the same buyer-backed insights, tailored to your market. Then you’ll be ready to lead with confidence and build the case for change.
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