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Helping a retail brand resonate with customers through new service principles and training tools

UGG

Liquid Agency’s first step was to define UGG’s service principles. We created four behavioral statements called the UGG LIFE service principles. The tenets communicated how store associates should interact with customers.

With the service principles realized, our team extended them into UGG LIFE associate training tools. The materials helped associates to both embrace and embody the UGG brand in their customer interactions.

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