The Rules of Genius #24: Simplify
People tend to view simplicity and complexity as opposites. But this isn’t strictly true. The enemy of simplicity isn’t complexity,…
Marty Neumeier
The Rules of Genius #20: Apply aesthetics deliberately
Aesthetics is a collection of tools used to create and appreciate beauty, such as shape, rhythm, contrast, scale, color, and…
The Rules of Genius #18: Don’t be boring
The most common killer of a great idea is dull execution. Boredom interferes with understanding. It lets the mind wander…
The Rules of Genius #17: Match form to function, function to form
Form doesn’t always follow function. Sometimes it works the other way around. The rule is simply this: form and function…
The Rules of Genius #16: Express related elements in a similar manner
The principle of grouping brings clarity to any design by signaling the purpose of each element. Related elements should look…
The Rules of Genius #12: Design quickly, decide slowly
The first eleven rules were concerned with getting the right idea. The next fourteen are concerned with getting the idea…