Marty Neumeier, Director of Transformation.
As Director of Transformation at Liquid Agency, Marty will leverage the programs that were offered by his former consultancy, Neutron, to shape Liquid's strategic approach and the services that we provide to our clients. This will ultimately transform our agency but, more importantly, it will help transform the way our clients build their brands. Marty will provide his insight on key client engagements, lead transformation workshops, and continue to develop and promote new ideas about brands, business and innovation.

Transformation is the key to survival.
According to Darwin, it is not the strongest or the smartest of species that will survive, but those that are most readily capable of change. We're living in an age when business is not what it used to be, and the brands that will survive are those that can adapt. This is at the root of our ideas about transformation. We believe that branding is a process, not an event. Brands must embrace change while retaining some of their intrinsic qualities and enduring values.

For example, the digital age has completely changed the way that brands interact with their audiences. Brands that do not leverage such vehicles as social media, search engine marketing, and mobile apps will become the equivalent of dinosaurs. However, using these methods without the right amount of strategic thinking, is just as helpful as having a computer but no software.

Workshops will help you uncover what you should know.
Marty is a master facilitator. His transformation workshops are opportunities for thought-provoking discussions that result in effective and tangible deliverables, enabling participants to walk away with tools and insights to help them begin the process of transforming their brands.

The transformation workshops touch upon a variety of relevant topics, such as:

1. Radical Differentiation
2. Brand Positioning
3. Brand Naming
4. Brand Messaging
5. Corporate Storytelling

• I want to learn more about workshops.

When Marty speaks, people listen.
Obviously, Marty can write. But that's not all, he can also speak. In fact, Marty has delivered many inspirational speeches at conferences and meetings worldwide. Here is a selection of some of the recent venues at which Marty has delivered keynote addresses on subjects that include branding, design, business and innovation.

• I want to learn more about how to get Marty to speak.

Marty's books make for great reading. Or you can watch the video.
Most brand books are written about theories and offer hundreds of pages of case studies to prove their points. Most don't tell you how to actually solve your brand problems. Marty Neumeier's books are different. Each presents problems as well as the techniques to solve them clearly and simply. In fact, his books are so good that "ZAG" was recently named one of "The Top 100 Business Books of All Time." The best part is that you can read them on a brief plane ride, and start applying their principles before you land. His latest video is a great way to learn while you watch - no reading required.

Take a look below.
You'll find short descriptions of each book as well as the video, and links to where you can purchase them. Buy one, or buy them all. You will enjoy each one of them and they will transform the way you think about branding, business and innovation.