Digital financial services provider Yodlee has 17 million paid users and is well-known in the financial industry, but just six weeks before its IPO, it had little brand recognition among potential investors. Yodlee turned to Liquid for a supporting campaign. Yodlee CEO Anil Arora agreed wholeheartedly: “This was a very, very important day for Yodlee, as you can imagine, and to partner with Liquid at this important moment for us, to look at what Liquid has done for us, is just fabulous,” he said, adding with a smile, “We’re up in Times Square!”