Hitachi spins off Viviti: where anything goes.
Viviti / Brand Strategy and Design
Hitachi launched Viviti—the big splash that led to the big acquisition. When Hitachi set out to rebrand their hard drive storage division toward a younger and more tech-savvy demographic, they knew they needed a progressive agency that could combine brand, experience and campaign design in a way that would align with their new Tribe’s ethos.
Enter Liquid Agency. Armed with a unique perspective on building Tribe-centric brands and an unmatched expertise bringing brands to launch, we tackled big challenges ranging from designing and implementing a new visual language to delivering a launch campaign that generated ample brand enthusiasm. The reaction to this new positioning? In 2012, Western Digital Corporation chose to acquire Viviti Technologies for $4.8B in lieu of competing directly against them.