Fortive is a Fortune 500 industrial holding company committed to providing their customers with essential technology. Comprised of more than 20 operating companies and focused on creating and delivering professional instrumentation and industrial technologies, Fortive has a diverse team of 24,000 employees worldwide. In 2015 Danaher Corporation made a decision to create a new publicly traded holding company called Fortive, which would require more than 20 operating companies owned and operated by Danaher to now be owned and operated by Fortive.

Our initial assignment was to help Danaher introduce Fortive, Fortive’s leadership team, the initial new company branding (logo/lockup) along with Fortive’s purpose statement to the 80,000 employees of Danaher; with a special focus on targeting the operating companies that would soon only be owned and operated by Fortive.