Creating a program that delivers again and again
The Vitamin Shoppe / Omnichannel Customer Experience
The Vitamin Shoppe, one of the nation’s leading specialty retailers of vitamins and supplements, had a problem: only 50 percent of customers making an initial purchase returned once their products were consumed.
So working with 30 different stakeholders, we guided the creation of their auto delivery subscription service. And in the first two months, over 300,000 people signed on as subscribers. These results pretty much speak for themselves—on repeat.