Fun follows function
Speck / Brand Strategy and Design
Our relationship with Speck—the leader in protective cases for phones, laptops and more—goes back to their early days, when we helped them develop their brand identity. So, a few years later, when VMG Partners (their private equity investor) turned to us to propel the brand to their next stage in growth, we knew they needed a visual language where “fun” and “function” went hand in hand. We took this motto and applied it to the full brand system—from brand strategy and messaging to visual style, packaging, website design, campaigns and more. The result? Speck continues to turn the protective case industry upside down—so much so that, in 2014, they were acquired by Samsonite.
So, dive in. Take a peek. And let us know if you want to deliver a delightful surprise to your customers.