In a rust belt industry that’s definitely not renowned for breakthrough advertising, we found a way to shake things up. Enter The E-Team: the most formidable packaging force on the planet.

The campaign took on the tough-to-tackle subjects of package design, supply chain management and product implementation with impossible-to-ignore fervor. And we treated it just like a new release, complete with trailers, posters, mini movies and even LinkedIn pages for the packaging protagonists.

Once the reviews were in, our mission was complete. Ernest had a bona fide hit on their hands. And the numbers didn’t lie. They saw a massive boost in Instagram and LinkedIn engagement, plus a huge spike in overall impressions and traffic to the Ernest Packaging site.