With over 5,000 calendar-related apps crowding the App Store, Alminder knew they needed help rising above the fold. They also knew that delivering a better app experience was key to doing this. Who to call? None other than the brand experience agency born in the hotbed of collaboration, Liquid Agency. Working in tandem the team investigated a variety of critical touchpoints–from identity to user interface and beyond–in each case, optimizing the experience for better engagement. Beyond the product experience, we also crafted the brand strategy and even developed the name. The result? Mynd–a much improved app and brand that quickly garnered praise from Fast Company, C|Net and Wired.

So, dive in. Check it out. And let us know if you, like us, believe a better experience can help separate your brand from the rest.