Talking to a new Tribe in an unprecedented way
LexisNexis / Brand Strategy and Design, Campaigns and Media
In the 1970s, LexisNexis pioneered the electronic accessibility of legal and journalistic documents. And while LexisNexis still has the most advanced legal search technology platform going, the brand wasn’t getting the credit they deserved.
So when LexisNexis asked us to reboot their brand, we decided to speak directly to an audience who could really appreciate what they delivered and help raise their profile in the process: the new breed of lawyer changing the face of the legal profession. And, more than just talking to them, we offered up a platform to champion their vision for a new way forward in the legal field.