HP Sprout Anthem: Using persona profiles we developed a series of short videos that showcased how different market segments could take advantage of the new technology. An edited version was featured as an attract loop at retail. We designed an intuitive interface that invited customers to try the new system, and choose the demo that was most appropriate to them.

HP Sprout Anthem: Using persona profiles we developed a series of short videos that showcased how different market segments could take advantage of the new technology. An edited version was featured as an attract loop at retail. We designed an intuitive interface that invited customers to try the new system, and choose the demo that was most appropriate to them.