Getting to the Heart of the Problem
How we reached a wider audience for UserTesting’s real-time feedback
UserTesting needed to tell their story in a real, human way. So we took their real-time consumer feedback and turned it into an integrated brand campaign on print, OOH, event and digital platforms. Combined, it built enough awareness to generate a growth of more than 2.5 times in leads from the website alone. All that success in the midst of a global pandemic—it just goes to show the power of Real. Human. Insight. If you would like to leverage our brand, messaging and media strategy capabilities to raise awareness of your brand, reach out. We’d love to get started.