A new brand subtly expanding the brand of an already iconic one
Predix by GE / Brand Strategy and Design, Customer Experience
Our challenge was to build a brand for Predix, a new operating system for the Internet of Things, that could succeed on its own merits … but also provide much-needed digital equity for GE’s evolution as a brand and a business.
Our answer? To create Predix with all the confidence and vision of a GE innovation, without putting the GE name in the headline.