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When Aruba was acquired by HP, an awareness campaign to announce the solutions of the combined entities was all but certain. The choice? Create a passive awareness campaign that could prove low on engagement (something any old agency could do), or create a campaign that would knock the socks off of IT buyers around the globe. For Aruba, the choice was simple. And so Liquid Agency, armed with Silicon Valley Thinking™ (and drawing inspiration from the comic book genre), created a campaign that asked IT buyers to find out their superpower through taking a fun online quiz. The quiz matched the individual IT professional’s strength with a power enabled by Aruba and HP products. The result? The Aruba Titans of Tomorrow campaign—a smash hit that led to a 10 percent conversion rate to leads and the best nurture funnel results in their history.

Scroll down. Check out the art (courtesy of amazing artist, John Carlson). And give us a call if you want to do more than the bare minimum on your next campaign.

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