Our September edition of Dispatch X covers how the new normal is reshaping employee experiences. Among the employee experience changes are workspaces. We take a look at what merging physical and digital touchpoints means to both brands and employees.
Workspaces Take the Shape of Hybrid
As many of us have already experienced, the common practice of social distancing has rapidly redefined how we work. Many employees have already settled into the new normal of working remotely. As the COVID-19 pandemic persists, organizations have been planning for a longer-term solution. Much of this thinking has been dedicated to redesigning employee experience touchpoints into hybrid workspaces, blending remote work with office work.
Working remotely has proven useful for a majority of employees, giving them freedom to work when and where they prefer. However, remote work isn’t without its disadvantages: household distractions, spotty Wi-Fi connections, IT issues and socioeconomic and racial disparities. Moving forward, brands need to be thoughtful in redesigning employee experiences—both physically and digitally—while enabling employees to work successfully and collaboratively.
Culture Tenets Give Structure
Now more than ever, brands must give deeper consideration to their employees’ experiences. Organizations need to ensure the tenets that made their culture successful—be it purpose, values, etc—remain when redesigning workspaces to adapt to the new normal. And much of this change has to also take into account what employees are needing even more now in addition to meaning —safety, security, connection and community. To be effective, organizations have to actively listen to and involve employees in redesigning workplace experiences—virtually and physically.
Building Culture Into Workspaces
As remote work has become more commonplace, brands are at risk of jeopardizing their culture. Relationship-building and an overarching sense of belonging quickly diminish when employees adopt a remote work routine. Disconnected employees can lead to an increase in turnover and a drop in work performance. To mitigate culture issues, leaders need to measure the effectiveness of key employee experiences to see whether they are driving engagement and connection. These metrics can then help inform redesigning a physical and virtual work strategy, helping the brand cultivate a stronger culture with employees.