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Leveling up to the next era of brand experience

We’ve just returned from experiencing the latest in the world of gaming and it was…overwhelmingly.

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For three days in June, the Los Angeles Convention Center plays host to the latest advances in the multi-billion dollar industry of gaming. For those unfamiliar, the E3 conference is THE place to celebrate the hard work and dedication of everyone involved in the gaming industry – from the dreamers to the players, the makers to the fans.

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All the latest wares are showcased, from trailers of beloved gaming franchises (Final Fantasy VII, Uncharted 4: A Thiefs End, Halo 5: Guardians) to demos of highly anticipated titles (Star Wars Battlefront, Batman: Arkham Knight, Assassin’s Creed Syndicate). Throughout the building, the thrill of experiencing new adventures and revisiting refreshingly familiar stories surrounded us. Yet, regardless of content, the spirit of innovation took center stage.

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We saw the introduction of services like Sony’s PS Vue, which aims to redefine television with the gamer in mind. We got to witness the continued evolution of the narrative thru deeply engaging story lines and constantly updated gameplay. And we were awestruck by the expansion of human experience by way of VR and AR devices by Sony (Project Morpheus), Microsoft (HoloLens), Oculus (Rift) and countless others.

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We were witness to a culture dedicated to diving headlong into delivering exciting new experiences to their audience. All of which lead us to asking, what do these advances mean to the brand experience? what happens when your audience can start to experience the benefits or service of your brand in a virtual space before enabling them in the real world? Likewise, how can “real world” branding moments add increased authenticity in a gamers space?

With the amazing technological changes affecting our business and the constant drive to look forward into new ways of experiencing our brands; I look forward to seeing how we at Liquid can continue to push the edge in creating deeper brand engagement with our clients and their customers.