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E3 and the disposable app

E3App

In the world of E3, disposable apps are the de rigueur alternative to trifold brochures and conference schwag, actively connecting brands with customers to repeatedly deliver moments of relevant content ­ while also helping the conference reduce its environmental impact. We are in an age of app ubiquity and today’s conference apps deliver unprecedented value to attendees and brands throughout multi-day conferences. Brand relevance is increasingly defined through a series of moments of brand connectivity.