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Visibility into all your business spend

Coupa

Industry

  • Software as a service

Services

  • Communications and media ecosystem audit
  • Audience definition and drivers
  • Campaign and communications strategy
  • Media strategy, planning and negotiations
  • Campaign plan
  • Campaign messaging map
  • Concept and creative copy development
  • Creative prototyping and testing
  • Campaign asset production
  • Media buying and stewardship
  • Campaign measurement
  • Guidelines and toolkits

Coupa is a cloud platform and cost-saving tool that makes it easier for businesses to manage their spending activity. To raise the brand’s profile among CFOs, Liquid Agency developed global TV, print, out-of-home and digital campaigns across top-tier media properties, plus event sponsorships, activations and custom co-branded research content.

Coupa was a challenger brand among very large, entrenched competitors with suites of products. Our media strategies positioned them in media channels and environments that brought their brand credibility with these hard-to-reach audiences. Airport out-of-home displays greeted international business travelers; partnerships with CNBC and Bloomberg attracted viewers of the business news networks; and full-page ads in The Wall Street Journal complemented contextually relevant digital site takeovers.

With these efforts, Coupa’s market cap increased 500% to $20 billion in just over two years of media programming.

 

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