VP Insights and Research
Dee’s infectious curiosity and mixed methods expertise allows her to see opportunity from the outside in. At Liquid, she is responsible for the methodologies we use to gain situational empathy and bring meaningful insights to the strategy table.
Prior to her work with Liquid, she enjoyed a retail career that spanned three decades in which worked as a retail strategist, consumer scholar, and data scientist to inform and inspire retail decisions across channels and industries. Dee earned her Ph.D. in Consumer Science from the University of Wisconsin-Madison and an M.A. in Sociology from Vanderbilt University. When she’s not helping the team at Liquid, she is on the ice playing hockey, walking with the Berners, or hanging with the family.