VP Insights and Research
Dee’s infectious curiosity and mixed-methods expertise allow her to see opportunity from the outside in. At Liquid, she’s responsible for the methodologies we use to gain situational empathy and bring meaningful insights to the strategy table.
Prior to her time with Liquid, Dee enjoyed a retail career that spanned three decades, during which she worked as a retail strategist, consumer scholar, and data scientist to inform and inspire retail decisions across channels and industries. Dee earned her PhD in Consumer Science from the University of Wisconsin–Madison and an MA in Sociology from Vanderbilt. When she’s not helping the team at Liquid, she’s on the ice playing hockey, walking her Berners, or hanging with her family.