VP of Media
Darin’s experience in planning and buying all forms of traditional media—print, broadcast and out-of-home—has paid dividends in effectively navigating the earliest days of online advertising and its constant evolution to what we know today: a digital media world that is more diverse and challenging than at any point in history. He’s adept at building paid media programs for clients that meet a wide variety of objectives—from brand campaigns to intricate demand gen programs—all while leveraging the latest media offerings and MarTech stacks.
Prior to Liquid, Darin spent six years heading the media services offering for CatapultWorks and another two years post-acquisition by R2integrated. Before that, he was a founding partner of Diamond Morgan Northend Albers where, for 13 years, he drove all media activities for agency clients and fostered collaboration between the creative and strategy groups. Darin has worked with a wide array of clients, including AT&T, Bell Helmets, Concentric, Easton Sports, eBay, Google, IBM, LSI, Lucile Packard Children’s Hospital, Lenovo, Maxtor, McAfee, NEC, NVIDIA, Polycom, SanDisk, ServiceNow, Silicon Valley Bank, SGI, Splunk, VISA and Xerox.
His passion lies in building agencies, departments, media relationships and