Director of Strategy
As leader of the strategy practice, Andres guides and oversees Liquid’s strategic output, partnering with clients to reimagine and advance their businesses, brands and cultures. With 20 years of experience on both the client and agency side, he has led teams and has worked with organizations across multiple industries including Samsung, Walmart, Bupa, Inter-American Development Bank, McAfee and Codelco.
Andres has a passion for discovery, for unpacking complex business challenges and creating compelling brand solutions. He excels at helping organizations and their leaders design their future, unleash their business potential, and deliver more meaningful experiences for their customers and employees.
Andres holds a master’s and doctorate degrees in communication and cultural studies at the University of Massachusetts. He’s a regular lecturer and teacher on branding, culture, service design and business innovation.