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Bringing the engine for human understanding to life

UserTesting

Industry

  • Technology

Services

  • Communications and media ecosystem audit
  • Audience definition and drivers
  • Campaign and communications strategy
  • Media strategy, planning and negotiations
  • Campaign plan
  • Campaign messaging map
  • Concept and creative copy development
  • Creative prototyping and testing
  • Campaign asset production
  • Media buying and stewardship
  • Campaign measurement
  • Brand tracking
  • Guidelines and toolkits

UserTesting built the engine for human understanding, one that connects people and brands with the audiences they need to learn from via one-on-one, face-to-face, real-time video. The result? Real. Human. Insights. So, we dramatized that experience with warmth and humor and launched UserTesting’s first true brand campaign across print, out-of-home, event and digital.

 

Paid media programs expanded to include the increasingly popular medium of Connected TV, as well as AI-based custom persona targeting across all forms of digital media, including podcast and audio units in programming such as Design Matters and TED. Co-branded research and custom content was developed with aligned media brands such as Fast Company and Harvard Business Review. Target audiences expanded globally, and media scaled accordingly, including global out-of-home buys.

The campaign delivered staggering results, even during the pandemic. UserTesting saw a 250% jump in leads from their website alone.

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