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Cx prototyping and testing

Successful Cx strategy is founded on iteration. Because Cx is a journey—not a destination—trying things, evaluating them and then evolving is a core capability of any successful Cx movement. Cx prototyping and testing can take a number of different forms—from global quantitative studies over the course of weeks to rapid customer validation in a matter of hours—so we work with you to create the right stimulus and testing plan to arrive at reliable, confidence-inducing customer insights.

  • Quantitative concept testing
  • Qualitative user testing
  • Co-creative concept development
  • Digital and physical experience prototyping

Other Cx services

Customer profiles
Cx framework
Customer journey mapping
Cx blueprint
Cx measurement
Cx design and activation
Bx, Cx and Ex Qualtrics partner

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