Bringing to life a Cx strategy and an effective customer experience is a company-wide effort. Having a unified framework of the experience you want to deliver is critical to success. That’s the Cx strategy framework—a foundational definition of your experience vision and the core principles that guide experience design, evaluation and decision-making across the organization.
The Cx strategy framework can be used to inform the design of different activations across touchpoints; the way relationships are built and maintained with customers; the experience customers have with the company’s products or services; and how the company communicates about them.
- Experience vision
- Experience principles
Other Cx services
Customer journey mapping
Cx prototyping and testing
Cx design and activation
Bx, Cx and Ex Qualtrics partner