For more than 35 years, Silicon Valley Bank, or SVB for short, has helped innovative companies and their investors with financial services through its offices around the world. Its success has resulted in rapid growth and a surge of new employees who don’t all know the SVB way.
SVB was concerned that strong growth threatened its successful culture. But the company has a growth mindset, so they asked themselves: How do we scale our culture globally so we can continue to deliver on our mission?
SVB came to Liquid Agency with the following questions. How do we memorialize SVB’s culture so it can deliver on its mission globally? How does SVB best activate its values? What is SVB’s value proposition to recruit and retain the best talent?