Giving an Industrial Internet of Things platform its own stage
Predix by GE
Practice
- Brand experience
Industry
- Software as a service
Services
- Brand activation planning
- Brand architecture
- Brand positioning and definition
- Brand and product messaging
- Customer tribe design
- Industrial design
- Naming and nomenclature
In a move to prove its digital stake in the Industrial Internet of Things, GE created Predix, a new operating system for Industry. GE hired Liquid Agency to build the Predix brand both as a stand-alone and in support of GE’s evolution as a digital industrial brand.
Liquid Agency led several Swarms with GE stakeholders. Together, we laid out a Predix brand strategy, guiding GE in how to best sustain a sub-brand like Predix. Additional sessions went into developing a portfolio architecture for Predix offerings, as well as crafting a detailed messaging playbook.
We helped GE introduce the new Predix story and brand identity at Predix Transform, the brand’s first user conference in Las Vegas. The unveiling also provided a huge opportunity to engage and connect with the brand’s new community, giving the builders of modern industry a deeper sense of affiliation and empowerment.
