For 140 years, GE has been best known as an industrial giant. But in today’s world, GE is striving to become a nimbler, digitally driven company fueled by the Industrial Internet of Things.
Predix represented an opportunity for GE to break from the past and develop serious credentials in software—something GE has not been known for. To capitalize on this, GE created Predix, a new operating system for Industry.
GE hired Liquid to build a brand for Predix that would act both as a stand-alone brand, as well as provide much needed digital equity for GE’s evolution as both a brand and a business.