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Giving an Industrial Internet of Things platform its own stage

Predix by GE


  • Brand experience


  • Software as a service


  • Brand activation planning
  • Brand architecture
  • Brand positioning and definition
  • Brand and product messaging
  • Customer tribe design
  • Industrial design
  • Naming and nomenclature

In a move to prove its digital stake in the Industrial Internet of Things, GE created Predix, a new operating system for Industry. GE hired Liquid Agency to build the Predix brand both as a stand-alone and in support of GE’s evolution as a digital industrial brand.


Liquid Agency led several Swarms with GE stakeholders. Together, we laid out a Predix brand strategy, guiding GE in how to best sustain a sub-brand like Predix. Additional sessions went into developing a portfolio architecture for Predix offerings, as well as crafting a detailed messaging playbook.

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We helped GE introduce the new Predix story and brand identity at Predix Transform, the brand’s first user conference in Las Vegas. The unveiling also provided a huge opportunity to engage and connect with the brand’s new community, giving the builders of modern industry a deeper sense of affiliation and empowerment.

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