Christian Brothers Automotive is a national automotive repair business founded in 1982. Since then, they’ve redefined service with free shuttle service, educational estimates and an industry-leading warranty. But after 37 years of revolutionizing their industry, the competition had caught up.
CBA was at a turning point in their business. The industry was changing. And as CBA’s founding leadership looked to the future, they asked themselves a significant question: What do the next 10 years look like?
CBA came to Liquid and we collaborated on several key objectives, covering revenue, market, and customer and employee experience objectives.