Steal This Idea
By Marty Neumeier
A lighthearted look at the relationships among marketing roles.
Here’s a fun set of slides from ZAG that you can use to kick off a meeting, illustrate a point, or spark a discussion. It simplifies (to the point of absurdity) the relationships among the disciplines of marketing, telemarketing, public relations, advertising, graphic design, and branding. What makes it more than a joke is the kernel of truth in each simplification.
Keywords: Marty Neumeier, Innovation, Steal This Idea, Think piece