The starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or complex? Are the elements static and unchanging or dynamic and unpredictable?

Rule13
Many projects have fairly static elements. Even a project as complex as a movie can be approached as a collection of simple parts. You can break the movie down into scenes, then break the scenes into shots and camera moves. Once you have a script in hand, it’s easy to see how the scenes will fit together, at which point you can shoot them in whatever sequence you like. You can feel confident that the scenes will make sense when they’re assembled into a finished product.

Another example is the manufacturing process. Manufacturing gets its efficiencies from predictable steps. Some steps can be completed simultaneously, while others must be completed sequentially. But all the steps involve static parts that can be assembled at the end. You can then repeat the process endlessly, make small improvements over time, and scale it up when you’re ready.

These are examples of a linear process. There are many situations in which it works perfectly, such as producing an instruction manual, mounting a legal defense, or planning a wedding. In each of these cases, you might expect surprises and setbacks, but few that would require rethinking the entire project.

On the other hand, you can’t approach a musical composition in the same linear way. Any sequence of notes you add will change the character of the whole composition. Every new element suggests changes to the other elements, keeping the whole piece in constant motion. When you try to pin it down, it fights back. It’s alive and dynamic.

The same can be said of building a business, managing a brand, or designing an app. These are complex activities. They require a dynamic process.

Next week: Use a dynamic process for reactive elements.
Keep your ideas liquid so they can morph and mutate.

The Rules of Genius is now a book with a bonus section called “How can I matter?” that includes 10 essential rules.  Buy here.