The Internet of Things, wearable technologies, digital wallets, drones, and access to big data are all radically changing the consumer experience at almost every retail touchpoint. Is all of this good for the consumer? Is more technology better? What does the future look like? These are the types of questions that are being explored by Alfredo Muccino, the co-founder and Chief Creative Officer of Liquid Agency and other respected industry experts during “Future Perfect Retail,” the 2014 Retail Conference taking place at Kohl’s Department Stores Center for Retailing Excellence at the University of Wisconsin on October 22, 2014.

Future Perfect Retail.


The future of retail is in a state of complete and radical re-invention. New technologies are completely changing how, where and when we shop—they are also changing the way consumers connect with each other about shopping decisions; the way we interact with the items we want to buy; the way we pay for the goods and services we purchase; and even the way that those good get delivered. Additionally, merchants and manufacturers have access to an unprecedented amount of data giving them more insight into personal shopping behavior. And technology is also changing the way that the supply chain is being managed. These and many other factors are disrupting the retail experience. So, what does this mean in terms of the shopping experience at retail and what are the opportunities for retailers and brands to build deeper, more meaningful connections with their consumers? These are the topics of Alfredo’s presentation.

A great line up of retail industry experts.


Alfredo Muccino, the co-founder and Chief Creative Officer of Liquid Agency will join other respected industry professionals who will provide their perspective on what the future of retail may look like. The featured presenters include:

Robin Lewis
Robin Lewis is the CEO and Editorial Director of The Robin Report, a monthly online publisher of strategic insight covering the most important events in the retail marketplace. Robin has over forty years of strategic operating and consulting experience in the retail and related consumer products industries, and has held executive positions at DuPont, VF Corporation, Women’s Wear Daily (WWD), and Goldman Sachs, among others. He continues to consult with dozens of retail, consumer products and other companies. Along with Michael Dart, Robin recently released the second edition of his seminal book on industry trends, “The New Rules of Retail”. In their new book the authors identify the six consumer values shifts that are currently transforming the industry—and the three retail sectors that will survive the ongoing transformation. We’ve included a link to purchase the new book on Amazon (see below).

Mark Logan
Mark works at Barkley, the largest independently owned agency in the country. At Barkley’s, Mark leads the innovation lab—Moonshot. His role is to help Barkley’s clients use emerging technologies to produce both disruptive and sustaining innovation. Mark has led digital marketing strategy and planning for a diverse portfolio of clients, including Kodak, Lee Jeans, American Century Investments, Cerner, CodeRyte and Krispy Kreme. His expertise includes emerging technologies, e-commerce, social media and mobile. An early pioneer in the field of interactive media, Mark has been producing interactive projects for twenty years, and has twice been named among Kansas City’s Top 50 Technology Leaders by the Kansas City Star.

Alfredo Muccino
Alfredo has built a reputation for delivering innovative, purposeful and effective branding solutions to clients worldwide. Today, he is responsible for the vision and the approach behind Liquid Agency’s strategic as well as creative work. As Chief Creative Officer, Alfredo sets the tone for the creative approach and the brand strategy work that Liquid Agency produces for our clients, always emphasizing the agency’s commitment to helping our clients build their culture, their business, and their brand value. He founded Liquid Agency with Scott Gardner because they were both interested in creating a world-class agency that delivers exceptional brand experiences for some of the world’s most innovative companies.

About Kohl’s Department Stores Center for Retailing Excellence.

The mission of the the Center for Retailing Excellence is to nurture a synergistic relationship between the retail industry, their partners, and the world-class faculty, staff, and students at the University of Wisconsin-Madison. This relationship is built on the highest ethical standards and dedicated to improving the lives of consumers, productivity of the industry, and elevating the status of retail by fueling innovation and competition in the market place. The Future Perfect Retail Conference is one of many examples of the exceptional programs being delivered by the center. For anyone interested in attending, here are the details:

Future Perfect Retail Conference 2014
October 22 / Varsity Hall, Union South / University of Wisconsin / Madison, WI

Registration is open for a few more days.

Industry Professionals
Regular price: $249

Students and Faculty
UW-Madison Students and Faculty: Free
Non-UW-Madison Students: $50.00 (must be full-time student enrolled at UW-System School)

This blog article was originally posted on August 26, 2014 and was updated on October 16th.

Helpful Links
Future Perfect Retail website
The Robin Report
Visit the Barkley website
Buy The New Rules of Retail on Amazon