Marty Neumeier, bestselling author of five books on design and innovation, will lead a three-day brand strategy workshop in beautiful Santa Barbara—a strip of California coast called the “American Riviera” for its Mediterranean climate and Spanish architecture. Here you’ll learn the essential principles of brand strategy while applying them directly to your own brand. You’ll leave with a prototype for transformation—a plan to make your business more competitive, more profitable, and better aligned with its true potential.

What you can expect.

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Over the course of three days, you’ll build a “brand compass,” a radical strategy for delivering meaningful brand experiences to your community of customers, clients, and employees. You’ll benefit from hearing the viewpoints of others in the group, and from seeing how they approach their own challenges.

Cost
$900—AIGA Supporter Member and above
$1200—Non-Member and AIGA Contributor Member
Registration is now closed

Helpful Links
More about the workshop here
Read Marty’s bio