How to Activate Your Brand Believers
Building your brand believer profile is an exercise in understanding your ideal customer (and employee) audience’s psychographics—or the traits, values…
Author: Scott Gardner
How To Design Brand Believer Profiles Instead Of Customer Personas
Despite the omnipresence of one-dimensional customer personas, many brands still struggle to precisely identify how to connect their brand to…
Employee believers are essential to your brand’s success
Some media portrayals of company culture and employee buy-in—particularly in shows like Silicon Valley—have inflated the concepts to absurd levels…
Forget brand loyalty: The secret to long-term brand success is finding your Believers
Before the Covid-19 pandemic, brand marketers perhaps could argue about the importance of brand loyalty—diehard customers who could always be…
Steadying Your Brand in the Eye of the Storm
Our own Scott Gardner was recently a co-panelist on a virtual forum, Marketing & Branding in a Time of Political…
Liquid Agency can help you get to the future, faster.
Introducing Pivot to What’s Next—a fast and innovative new way for organizations to tackle complex business challenges. The pandemic has…