The Brand to Demand Funnel – Gravity’s Not Enough
The brand to demand funnel is visually deceptive. Given everyone’s familiarity with the shape and how funnels work in real…
Author: Nick Childress
Five areas of brand investment to position yourself as an industry leader
You can’t quite stumble your way to leading your industry and making your brand a household name for millions of…
The key metrics for evaluating brand strength
In the early days of advertising, brand tracking was based on simple metrics, like sales. As a result, marketers largely…
Questions to ask when preparing to launch a brand campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…
Brand strategy and your next brand campaign
Most of us are familiar with what it means to have a strategy: It’s an actionable plan created to achieve…
What is a brand awareness campaign? And why is it important to brand building?
As a brand, you want people to know and trust you. When people know and trust you, they support you. …