Cybersecurity: Three challengers emerge amid widespread brand recall weakness
Navigating complexity With over 7,000 confirmed category buyers, the latest Liquid x Avasta Challenger Index, B2B Products, has set out…
Author: Nick Childress
Five cross-category themes we found in the latest Liquid x Avasta Challenger Index
The latest installment of the Liquid Agency x Avasta Challenger Index is out (and can be downloaded here). While our…
The Brand to Demand Funnel – Gravity’s Not Enough
The brand to demand funnel is visually deceptive. Given everyone’s familiarity with the shape and how funnels work in real…
Five areas of brand investment to position yourself as an industry leader
You can’t quite stumble your way to leading your industry and making your brand a household name for millions of…
The key metrics for evaluating brand strength
In the early days of advertising, brand tracking was based on simple metrics, like sales. As a result, marketers largely…
Questions to ask when preparing to launch a brand campaign
In part one of our series on brand campaigns, we dove headfirst into the importance of brand strategy. Here, in…