Optimizing Cx for brand success
Optimizing customer experience (Cx) creates Devotees—a brand’s most engaged customers who intend to continue to support the brand and are…
Author: Liquid Agency Team
Getting Started with Brand Tracking
When it comes to brand tracking, many organizations are likely to default to metrics like clickthrough rates and impressions to…
Podcasts: The fastest-growing media trend in ‘23
It’s safe to say no channel has impacted brands and their media decisions in the 21st century to the same…
Cx as a brand-led enterprise capability
Creating an exceptional customer experience does more than improve customer satisfaction. It inspires a devoted base of brand believers, which…
The Return on Brand Investments
Recently, marketing teams and industry leaders have shifted their campaign strategies and resources from brand building to demand advertising. Their…
Using a Social Media Strategy For B2B
In 2005, just 5% of American adults used social media compared to 50% in 2011. That number has continued to…