"There are two strategy choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and truly distinctive. Neumeier offers essential insights into how to do the latter."prof. ron sanchez, COpenhagen business school, co-author of the new strategic management
"Awesome book—even better than The Brand Gap. It arrived at my desk like a familiar but new friend."rod swanson, director of brand integration, electronic arts
"ZAG is the new GPS for marketers. Clear, crisp directions for building strong brands and keeping them fresh and relevant. Read it before your competition does and stay one zag ahead."Gary elliott, vp brand marketing,
Hewlett-Packard
"The revolution needs passion, imagination, and a dangerous handbook. Here it is, born in the trenches yet written with enough verve and imagination to get you out of them—fast."brian collins, executive creative director, ogilvy & mather worldwide
"Never has one author jammed so many good ideas into so few pages."al ries, author of the origin of brands
"You already know that this book has the best title of any marketing book in a generation. What you don't know is the details of the Intrusiveness Death Spiral and what to do about it. This little book ought to help. A lot."seth godin, author of small is the new big
"Here's a practical field guide on how to create and grow a world-class brand, so no more excuses—read it now and start zagging."kip Knight, marketing vice president, ebay
