Kobe Bryant is the best player in the game today, and the Nike Zoom Kobe VI was built for specifically for his unique anatomy. The shoe’s design cues referenced his nickname, well known among basketball fans: the Black Mamba. Nike asked us to develop a custom kit to reach two hundred key media and sneakerheads around the world—top influencers in the space. It’s safe to say none of them had received a gift quite like this before. Coinciding with the release of the new footwear and a special movie directed by Robert Rodriguez, our kit inspired passionate write-ups for the shoe, and even for the kit itself.