Did you know the name Liquid was inspired by a spilled martini glass? Alas, it goes without saying Liquid was more than excited to help New Deal Distillery (handcrafted spirits based in Portland) with their identity and packaging. After a little “Liquid courage” and a lot of collaboration, the team designed a new packaging system for New Deal’s gin, vodka and whiskey bottles, as well as a unique identity to launch their new Distiller’s Workshop Series brand. The result? The project won a coveted 2011 Rosey Award for Best Packaging by the Portland Advertising Federation. Now that is something to toast to!

Dive in. Check it out. And if you are thirsty to launch your new brand, give us a call. We’ll drink to that.