Liquid was selected as the retail agency to bring Keen’s “Recess is Back” brand campaign to stores across the country. Our retail window displays and merchandising solutions showcased a range of new offerings by Keen—a footwear company committed to designing products that allow their customers to play anyplace without a ceiling. In addition to the merchandising fixtures, we explored a variety of ways that the campaign could come to life through retail activation and consumer engagement activities. The resulting designs blended playground themes with youthful games, inviting consumers to do less number crunching and more puddle jumping.