Mark Rukavina, the founder and CEO of iMemories, built a successful company by reinventing how family photos and videos are experienced in today’s cloud-connected, multi-screen world. Naturally, he’s proud of his company. Yet, he felt that the original brand identity did not capture the quality or essence of the brand, so he asked Liquid Agency to help him. We seized the opportunity, elevating the brand story and completely redesigning the identity—positioning iMemories as the brand people can trust with their most precious memories.