When Cushman & Wakefield merged with DTZ, the two combined companies became one of the largest real estate services firms on the planet. Management decided that the new company would operate under the iconic Cushman & Wakefield name, and they selected Liquid Agency to evolve the brand identity. Liquid took into account the rich legacies of both organizations and created a new logo reflective of a forward thinking, highly sophisticated global company that is an admired leader in its industry.