The explosion of video and other web content consumed on mobile platforms has fueled Bytemobile’s stratospheric growth. Enabling mobile operators to optimize their networks and improve service delivery, the company was known as an innovator and leader. However, as the company grew, the company’s brand did not reflect its burgeoning reputation, and management realized that it needed an upgrade. They hired Liquid to evolve the brand’s visual style, but with one caveat: The logo could not be changed…at all. This limitation set us a true challenge, which we embraced with gusto. Without touching the logo, we delivered a vibrant brand language filled with new possibilities.