When Amobee, Adconian Direct and Konterra were purchased by SingTel—the third largest telecom company in the world—the goal was to create a dominant global player in marketing technology for big brands. Based in Singapore, SingTel decided that the Silicon Valley Thinking™ at Liquid Agency was best suited to make this dominance known. And the challenge posed to Liquid was not a small one. In fact, it was very complex: to merge the three disparate company brands into one unique brand and shift the focus of the subset offerings from AdTech to MarTech. But Liquid not only rose to the challenge. They surpassed it. Beginning with a comprehensive rebrand and culminating with a go-to-market campaign strategy, Liquid elegantly and eloquently articulated this new brand story to a worldwide audience.
So, no matter what your brand challenge is. No matter what corner of the globe. Look to Liquid to bring your tribe together—and your brand to life. Let’s talk.